Book: Digital Signs and Displays for Dummies

Are you a Marketing and Communications buff trying to wrap your head around Digital Signage? You might checkout the latest “For Dummies” Edition book coming out this holiday season. About the book:

Digital Signs & Displays For Dummies outlines to marketing and communications professionals ways to target messages exactly how, where and when they want to deliver them. The book also explains to readers how to generate dynamic content, manage key performance indicators and greatly improve corporate communications effectiveness.

The book is available for free from our partner Scala here.

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